CASIO - Streamlining their e-commerce experience across multiple brands
This project was created at Raw Studio. In this project, I had the opportunity to work on the end-to-end process of the project.
Casio is a well-loved brand amongst Australians. They have a multitude of brands, each with their own unique websites. They came to Raw with a problem: the websites had become increasingly inconsistent and difficult to manage. Our challenge was then to create a streamlined experience that works with the nuances across all the CASIO brands.
The websites are: G-SHOCK, BABY-G, Edifice, Casio Watches, Casio Music, Casio Calculators, and an overarching company website for Casio.
CASIO - Streamlining their e-commerce experience across multiple brands
This project was created at Raw Studio. In this project, I had the opportunity to work on the end-to-end process of the project.
Casio is a well-loved brand amongst Australians. They have a multitude of brands, each with their own unique websites. They came to Raw with a problem: the websites had become increasingly inconsistent and difficult to manage. Our challenge was then to create a streamlined experience that works with the nuances across all the CASIO brands.
The websites are: G-SHOCK, BABY-G, Edifice, Casio Watches, Casio Music, Casio Calculators, and an overarching company website for Casio.
CASIO - Streamlining their
e-commerce experience
across multiple brands
This project was created at Raw Studio. In this project, I had the opportunity to work on the end-to-end process of the project.
Casio is a well-loved brand amongst Australians. They have a multitude of brands, each with their own unique websites. They came to Raw with a problem: the websites had become increasingly inconsistent and difficult to manage. Our challenge was then to create a streamlined experience that works with the nuances across all the CASIO brands.
The websites are: G-SHOCK, BABY-G, Edifice, Casio Watches, Casio Music, Casio Calculators, and an overarching company website for Casio.
As part of the enhancement, features such as labels were also added to help categorise the products. On the product page, new features that have been added includes: product carousels, sticky CTAs, as well as dropdowns for product features.
As part of the enhancement, features such as labels were also added to help categorise the products. On the product page, new features that have been added includes: product carousels, sticky CTAs, as well as dropdowns for product features.
As part of the enhancement, features such as labels were also added to help categorise the products. On the product page, new features that have been added includes: product carousels, sticky CTAs, as well as dropdowns for product features.
To streamline the designs across multiple brands, a colour system was developed for the Shopify template - this allows a single template to be customisable across the brands.
To streamline the designs across multiple brands, a colour system was developed for the Shopify template - this allows a single template to be customisable across the brands.
